Whangārei's low-power rock rebel, The Generator built its reputation on 107.7 FM with a deep-cut ethos rare on New Zealand radio. Its signature show, Smells Like The 90s, ran weekdays from 11am to 1pm, digging past the obvious hits into 90s rock, punk and metal — Helmet, Cake and Pearl Jam deep cuts — and the station ran two dedicated metal blocks besides. A cult favourite among Northland rock fans, it made the 107.7 frequency a destination for listeners bored with safe playlists.
