'The beat of the Pacific' — Niu FM is the Pacific Media Network's youth station, broadcasting from Auckland on 103.8 FM and across a nationwide chain of frequencies. Launched as a government-funded network in 2002 and run by the National Pacific Radio Trust, it targets New Zealand-born Pacific listeners aged roughly 15 to 35. The name means 'young coconut', and the sound matches: Pacific and urban music, English-language shows like the flagship Morning Shack, and first-language Pacific programmes woven through evenings and weekends.