Magic Radio is Bauer Media's feel-good adult contemporary station. It began as Melody FM on London's 105.4 frequency in 1990, was renamed Magic in 1998, and expanded to national DAB coverage in 2015. Its playlist leans on melodic favourites from Elton John and ABBA to Adele and Ed Sheeran, with Magic Breakfast as its flagship show and sister brands covering musicals and soul.
