Mi-Soul was founded by Gordon Mac, the man behind Kiss FM, with business partner Martin Strivens, launching online in July 2012 before joining London DAB on 27 June 2015. The station plays soul, R&B, house, hip-hop, reggae and drum and bass, with a presenter line-up drawing on UK club and radio royalty, including Jazzie B, Ronnie Herel and Greg Edwards. It broadcasts across London on DAB and online, billing itself as a home for everything soulful.