On 100.9 FM, Virgin Radio Oman is the English-language station SABCO Media launched in 2018 under licence from Virgin Radio International. Its playlist leans into hip-hop, R&B and Afrobeat — a niche no other Omani station occupies — aimed squarely at a young, music-hungry audience. Morning features such as the 7 AM Morning Riddle and The Sound of Oman keep listeners competing for prizes as the day begins.
