The Sound arrived in January 2010, when MediaWorks transformed its Solid Gold oldies network into a classic rock station billing its playlist as the greatest music ever made. The format digs deep into album rock: Led Zeppelin, Pink Floyd, The Rolling Stones, Fleetwood Mac and their peers, favouring substantial back-catalogue tracks over disposable hits. Aimed at rock fans aged forty and over, The Sound broadcasts nationwide with minimal hype, letting the music and knowledgeable, laid-back announcers carry the day.