A tiny station with a long history, The Rhythm has broadcast from Waihi Beach on 89.0 FM since 1997 — on just a few watts, covering the beach town and its holiday crowds from its base in The Crescent. The locally run station mixes alternative and variety programming with a strong tilt towards New Zealand artists, giving homegrown acts airtime alongside international releases. It is classic small-town Kiwi radio: independent, volunteer-flavoured and woven into the Coromandel coast's summer rhythm.
