The Edge is MediaWorks' youth hit music network, tracing its roots to Hamilton's Buzzard 98FM in 1992 before rebranding as The Edge in 1994 and networking nationwide. Aimed at listeners under thirty-five, it plays chart pop and dance with a heavy dose of personality broadcasting: big breakfast and drive shows, prank calls, dating features and celebrity interviews. The Edge has launched numerous New Zealand broadcasting careers and consistently ranks among the country's most-listened-to stations, with a strong social and digital following.
