Billing itself as «The Heartbeat of the Island», Sugar City FM broadcasts on 90.3 FM from Basseterre, St. Kitts, and has been on the air for more than two decades. Weekdays begin with gospel, prayer and fellowship in the early morning, and the week carries dozens of shows spanning music, talk and community features. Long known to listeners as Sugar City Roc, it remains one of the capital's established voices for Kittitian culture and everyday island news.