One of Ireland's best-loved local stations, Midwest Radio broadcasts across County Mayo from its Clare Street studios in Ballyhaunis, mainly on 96.1 FM with relays on 95.4, 95.5 and 97.1 FM reaching Westport, Ballina, Achill and Belmullet. County Mayo Radio Ltd's station officially launched on 24 July 1989 — the licensed successor to Paul Claffey's pirate ventures of 1978 and 1985–88 — and its signal also spills into Sligo, Roscommon and Galway. Irish and country music sit at the heart of a schedule built on local loyalty.