Magic is MediaWorks' oldies brand, created in April 2015 for the baby boomer generation and now streaming on rova with a focus on the nostalgic hits of the 1950s and 60s. The playlist celebrates the era of Elvis, The Beatles' early years, Motown and surf rock, presented by seasoned broadcasters who grew up with the music themselves. Relaxed, friendly and unashamedly sentimental, Magic is designed as an easy companion for listeners who measure their lives in these songs.