Magic FM launched on 20 April 2015 as MediaWorks' oldies network for baby boomers, a market the company had not previously served. The playlist is built on the soundtrack of its listeners' youth: Elvis Presley, the Beach Boys, Roy Orbison, Dusty Springfield, ABBA and Rod Stewart, spanning the 1950s, 60s and 70s. Veteran broadcasters front its shows, keeping the tone warm and unhurried. Heard in more than twenty markets, Magic competes directly with NZME's Coast for New Zealand's fifty-plus audience.
