HOTT 95.3 FM has been Barbados' youth-driven urban station since it signed on with the Starcom Network on 1 December 1997. Broadcasting from Bridgetown, it was created to target the island's young listeners and still runs on a high-energy mix of hip hop, R&B, soca and dancehall. Reggae and the latest Caribbean sounds round out a format that positions HOTT as the station tuned to whatever is currently hot in the Bajan music scene.