Dublin's 98FM has been playing hit music for the capital since 1989, broadcasting on 98.1 FM. Part of Bauer Media Audio Ireland alongside Today FM and Newstalk, it targets younger Dublin listeners with current chart hits, entertainment news and city-focused content. Its morning programme, The Big Breakfast, leads a schedule built around music, competitions and Dublin life, keeping the station in constant competition with its cross-city rivals for the capital's ears.