Cool FM 96.9 has been a fixture of Lagos radio since October 1998, when it signed on as one of Nigeria's pioneering private FM stations. Broadcasting in English from Etim Inyang Crescent, Victoria Island, it serves up pop, R&B and urban entertainment for an adult audience. It is the flagship of a network that also reaches Abuja, Port Harcourt and Kano, all under the same 96.9 brand in most cities.