On 105.6 FM in Nelson, Brian FM delivers its trademark presenter-free programming: 'playing what we feel like'. There are no DJs and no fixed playlist — the station simply rolls through a freewheeling, commercial-free mix of rock, pop and easy favourites, broken only by Brian's own short, ad-libbed in-house commercials. Nelson is one of many provincial stops on the Brian FM map, which stretches from Whanganui to Timaru and Oamaru, all sharing the same stubbornly simple format.