BayRock has been bringing rock to the Eastern Bay of Plenty since 1994, broadcasting from Whakatāne on 93.7 FM and to Ōhope Beach on 100.1 FM, as a sister station to Radio 1XX. Its promise is uncomplicated: legendary bands, guitar-driven anthems and local rock artists, delivered with a bold, no-nonsense attitude summed up in its own line — rock without the fluff. For rock fans from Whakatāne to Ōpōtiki, BayRock is the dedicated local alternative to mainstream pop formats.