Busoga One FM, on 90.6 in Jinja, has been eastern Uganda's self-described premier station since 2010, broadcasting under the slogan 'Omwoyo gwa Busoga' — the Spirit of Busoga. From School Lane in Jinja City it airs news, talk, music and cultural programmes in Lusoga and other languages for the Busoga sub-region. Its morning show Olutindo ('The Bridge') anchors a schedule with a strong community and political voice.